Bill's highly successful corporate career spans nearly 40 years, having started life in hard nosed selling and sales management he rose to take appointments at senior Board and Management levels, and all areas of the sales and marketing functions – both UK and overseas.
His personal clients include some of the world's most successful organisations who have always regarded him as a vital catalyst in the development of their strategy and practical implementation of their marketing and sales functions.
Highly experienced in all areas of Sales, Management, Marketing, and Advanced Negotiation. He has developed his own planning and analysis tools, which are now a standard part of the official sales Diploma curriculum in the UK and also utilised by multi nationals to automate the decision-making process and create effective sales strategies.
Whilst the foregoing information is pertinent, his current experience in running and managing businesses for clients, training and advising their people is much more relevant.
His reputation is founded on a combination of very practical experience and visionary thinking outside of current business boundaries and spanning many markets and industries. He has experience in assisting with the development of creative opportunities for businesses and is regarded as an important catalyst in strategic management thinking. He is well known for his design and implementation of process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a range of markets make his contributions invaluable and easily assimilated.
Bill has been a Senior Faculty member of the Chartered Institute of Marketing for over 25 years.