Institute of Sales & Marketing
Towards best practice
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What course is right for you?
In-House Training
2. Course Content
Timings, Location and House keeping
- The training will be held in Dubai (details of the venue will be provided on application).
- All days will commence promptly at 9am with coffee and pastries available from 8.30am.
- Lunch will be provided to all delegates at approximately 1pm. There will also be short intervals throughout the day. Please notify the hotel on the morning of the 1st day if you have any dietary requirements.
- Each day will conclude by 5pm but please allow for an over run
- Certificates will be provided to all delegates after the programme has concluded.
- No mobile phones will be allowed inside the training room but there will be regular short intervals.
Overview
- The Nature of Key Accounts compared to other types of customers.
- The impact on the business of Key Customers and the implications of managing them effectively.
- The implementation of a client focused, quality service approach: A marketing driven method.
- Developing a total quality service ethic.
- How to make added-value contributions to the customer's business.
Training Method
The program is designed to enhance learning through group and individual cases and exercises.
There are a number of opportunities to practice techniques and evaluate skill levels. In addition the course leaders specialist knowledge and guidance are available in all sessions.
The program will be supported with a complete set of workbooks, handouts and reference material.
Participants
The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.
Who should attend?
This programme is designed for all those who are involved in dealing with large customers, typically this would be senior account manager, account manager, account executive, key account manager, major account manager, account director, business development manager etc.. If in doubt please forward us a profile of your nominee and we will tell you whether they are suitable.
