Institute of Sales & Marketing
Towards best practice
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What course is right for you?
In-House Training
Do you have more than 7 colleagues requiring the same training? Why not conduct this training In-House?
More info Social Media Marketing
2. Course Content
Timings, Location and House keeping
- The training will be held in Dubai (details of the venue will be provided on application).
- All days will commence promptly at 9am with coffee and pastries available from 8.30am.
- Lunch will be provided to all delegates at approximately 1pm. There will also be short intervals throughout the day. Please notify the hotel on the morning of the 1st day if you have any dietary requirements.
- Each day will conclude by 5pm but please allow for an over run
- Certificates will be provided to all delegates after the programme has concluded.
- No mobile phones will be allowed inside the training room but there will be regular short intervals.
Overview
- Developing the foundation for a successful social marketing programme
- Researching your audience and how they engage across the social networks to understand the opportunities available for your brand
- Learning about competitors – how people talk about them, what they are saying and where they are saying it
- Developing strategies that provide the best opportunities for establishing a relationship with customers
- Ways to listen and learn from your customers online
- Identifying the best channels and approach for your brand
- Creating a social marketing architecture
- Developing the concept and choosing which voice(s) will best engage with the audience
- The key platforms – including Facebook, YouTube and Twitter et al
- Developing a promotional strategy to build awareness of your social marketing programmes
- Building and developing your social community and relationships
- Planning to avoid mishaps and spreading negativity
- Determining the measurements that will help valuate or improve your programme
Training Method
The programme will be designed to enhance learning through group and individual cases and exercises.
There are a number of opportunities to practice techniques and evaluate skill levels. In addition the course leader's specialist knowledge and guidance are available in all sessions.
The programme will be supported with complete sets of workbooks, handouts and post course references.
Participants
The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.
Who should attend?
The course is for those who need to know more about social media and social networking so they can assess its relevance, plan an approach or implement social media.
