Institute of Sales & Marketing
Towards best practice
Request a call back
What course is right for you?
In-House Training
Do you have more than 7 colleagues requiring the same training? Why not conduct this training In-House?
More info Social Media Marketing
1. Introduction to Social Media Marketing
“Bill's course was intensive, comprehensive and clear to understand”
- Mahmoud Abdou, Saudi Diesel
The web has given customers a forum to voice their opinion on anything and everything from what they love to what they hate. This diversity of comment means that your products are being discussed right now and this is influencing customer perception and action.
A well-planned social marketing programme can change how you interactwith your customers and the way customers perceive your brand.
On successful completion of the course delegates will:
- Establish clear objectives for a social marketing strategy.
- Evaluate the countless opportunities and platforms.
- Use social marketing as an opportunity to have continuous, valuable exchanges with customers.
- Integrate social media into marketing programmes.
