Institute of Sales & Marketing
Towards best practice
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In-House Training
2. Course Content
Timings, Location and House keeping
- The training will be held in Dubai (details of the venue will be provided on application).
- All days will commence promptly at 9am with coffee and pastries available from 8.30am.
- Lunch will be provided to all delegates at approximately 1pm. There will also be short intervals throughout the day. Please notify the hotel on the morning of the 1st day if you have any dietary requirements.
- Each day will conclude by 5pm but please allow for an over run
- Certificates will be provided to all delegates after the programme has concluded.
- No mobile phones will be allowed inside the training room but there will be regular short intervals.
Overview
- Importance of Finance
- Demystifying financial jargon
- Accounting Principles
- Accountability and responsibility for financial information
- Understanding the profit and loss account
- Differentiating profit, operating and capital expense items
- Measuring profit and business success
- Analysing the balance sheet
- Evaluating the worth of an established business
- Distinguishing between fixed and current assets and liabilities
- Depreciation and amortisation
- Linking the profit and loss account to the balance sheet
- Shareholder equity: What is it and why does it matter?
- Cash Flow
- Differentiating between cash flow, profit and net worth
- Connecting cash management to line management
- Credit and cash flow-maximising benefits and minimising costs
- How much cash is enough?
- Generating unique information from cash flow statements
- Depreciation and Amortisation
- Demystifying financial jargon
- Accounting Principles
- Accountability and responsibility for financial information
- Costing
- Demystifying financial jargon
- Accounting Principles
- Accountability and responsibility for financial information
Training Method
The programme is designed to enhance learning through group and individual cases and exercises.
There are a number of opportunities to practice techniques and evaluate skill levels. In addition the course leader's specialist knowledge and guidance are available in all sessions.
The programme will be supported with handouts and post course references. The design of each course will provide for each delegate's preferred learning style and optimise experiential learning processes.
Participants
The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.
Who should attend?
Nonfinancial managers and anyone who wants to develop their knowledge of financial practices to improve their managerial skills.
Delegates should, ideally, have 3-5 years business experience, have budget responsibility and be involved with those who hold financial control in their organisations. A working knowledge of Microsoft Excel® is essential.
