Institute of Sales & Marketing

1. Introduction to Finance Management for Non-Financial Managers

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“Thanks a lot Bill for all the new information you have put in my head. The simulation on the last day and rendering business reports sections were very useful.”

- Faisal, NPS International

“I found learning about different types of financial reports and ratios for financial evaluation very useful.”

- Jamil, KOTC

A manager's performance is measured by how effectively they oversee departmental budgets. To succeed as a non-financial manager, knowledge of basic financial principles and the budgeting process is critical. This course transforms financial and accounting concepts into decision-making tools you can use successfully every day. You learn to apply the fundamentals of finance to improve budget management, increase potential profits, and assess the financial performance of business activities.

To succeed as a nonfinancial manager, knowledge of basic financial principles and the budgeting process is critical. This course transforms financial and accounting concepts into decision-making tools you can use successfully every day.

You will learn to apply the fundamentals of finance to improve budget management, increase potential profits, and assess the financial performance of business activities. You will understand the terminology used by accounts and finance staff, and will feel more confident when involved with them. The course will help you do your job better and help prepare you for senior management, where financial awareness is crucial.

On successful completion of the course delegates will:

• Integrate financial concepts and policies into the management decision and budgeting process
• Evaluate the meaning of profit and loss accounts and balance sheets
• Use ratio analysis and interpretation of key performance indicators
• Understand terminology such as gearing and return on capital employed
• Employ cash flow analysis to assess business status
• Calculate the cost of business activities and price effectively
• Use tools such as break-even analysis
• Manage working capital
• Control business operations through effective budget management