Institute of Sales & Marketing

1. Introduction to Effective Leadership and Management

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“The factor that… ultimately determines which organizations succeed or fail is the leadership of those organizations.”

- Bennis and Nanus

This course will provide experienced and new managers with new skills and approaches to develop their leadership, management and team skills. This is a challenging and highly participative programme that is designed to give managers the opportunity to experience using proven, effective management techniques, team building skills and motivation boosting methods so that they can immediately benefit from these on completion of the course.

The programme will be highly interactive, providing many opportunities to share experiences and put into practice these proven techniques. Every participant will have the opportunity to prepare a Key Account and Territory plan and present it for evaluation in a safe environment.

On successful completion of the course delegates will learn:

• Demonstrate effective leadership styles.
• Understand how working through and with others is effective in producing excellent results.
• Use a systematic approach to assess how team members work best with one another.
• Demonstrate that individual and team empowerment produces excellent results.
• Deal with tasks that have defined time schedules.
• Demonstrate improved personal effectiveness through better leadership and teamwork.
• Set goals and measure performance more effectively.
• Solve conflict issues with confidence.
• Use a range of effective motivational techniques.
• Delegate tasks with confidence.
• Integrate individual and team goals.

Please note: This programme is in great demand. There is some reading and exercises to complete before attending and therefore it is important for you to reserve your place early to ensure that you have the time to benefit from this important aspect of the course and ensure your place.