Institute of Sales & Marketing
Towards best practice
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What course is right for you?
In-House Training
Do you have more than 7 colleagues requiring the same training? Why not conduct this training In-House?
More info Market Research and Intelligence
2. Course Content
Timings, Location and House keeping
- The training will be held in Dubai (details of the venue will be provided on application).
- All days will commence promptly at 9am with coffee and pastries available from 8.30am.
- Lunch will be provided to all delegates at approximately 1pm. There will also be short intervals throughout the day. Please notify the hotel on the morning of the 1st day if you have any dietary requirements.
- Each day will conclude by 5pm but please allow for an over run
- Certificates will be provided to all delegates after the programme has concluded.
- No mobile phones will be allowed inside the training room but there will be regular short intervals.
Overview
- When to use an online survey, whether focus groups would be better suited, could telephone interviews help, are one-to-one interviews needed?
- How to search more efficiently for existing published data – what can be found for free – or nearly-free?
- How to critically evaluate a questionnaire someone else has designed or how to improve your own questionnaire?
- How to use the data to support marketing decisions.
- Identifying the information needs of the organisation.
- Specifying information needs in a clear and digestible manner.
- Using the internet and library resources to locate existing information.
- Primary data collection via fieldwork.
- Uses and applications for market intelligence.
Training Methods
The programme is designed to enhance learning through group and individual cases and exercises.
There are a number of opportunities to practice techniques and evaluate skill levels. In addition the course leader's specialist knowledge and guidance are available in all sessions.
The programme will be supported with complete sets of workbooks, handouts and post course.
Participants
The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.
Who should attend?
Any marketer seeking to improve their organisation's market and economic performance including those with specific market research or competitor intelligence responsibilities.
