Institute of Sales & Marketing
Towards best practice
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In-House Training
Do you have more than 7 colleagues requiring the same training? Why not conduct this training In-House?
More info Market Research and Intelligence
1. Introduction to Market Research and Intelligence
“Excellent course, a must for aspiring sales
professionals!”
- Peter Barr, DIFX Training
Sound marketing decisions rely on the availability of market information and market intelligence to develop strategy, to decide tactics and to measure performance.
One of the key roles of marketing professionals should be to ensure the availability of relevant and up to date information on which decisions can be made with confidence.
On successful completion of the course delegates will:
- Identify information needs.
- Review existing & secondary sources of information.
- Understand the components of a market intelligence.
- Build competitor profiles system.
- Plan a market survey.
- Select appropriate methodologies.
- Use the internet to source and build market data.
- Use market information as part of the planning process.
- Understand the 10 steps of a market research project.
- Write and design an effective research brief.
- Manage your relationship with external agencies.
- Analyse the data outputs.
- Draw conclusions and make recommendations.
