Institute of Sales & Marketing

1. Introduction to Marketing Masterclass

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“This course will improve many areas of my life, it was very relevant to my job and has given me tremendous confidence”

- Ameen Hammad, Lunatus

“Very good group, the instructors' style and his authenticity were excellent.”

- Tony Gurr, IAT

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organisational objectives.

?developing high marketing performance

This comprehensive training course addresses the critical issues faced by every marketeer when the company looks to you to combine the objectives of the organisation with the needs and opportunities in the marketplace.

This Masterclass is aimed at those individuals who are destined for senior Marketing, Sales or General Management positions within their organisation.

The seminar will pull together the product, pricing, promotion, positioning and distribution channels into a business-building marketing mix and a strategic marketing plan.

Upon successful completion of the course attendees will:

• Explore how marketing concepts are being applied within the company.
• Identify marketing opportunities and solve marketing problems.
• Determine the impact of market share and life cycle issues on marketing opportunities.
• Develop and evaluate alternative pricing strategies.
• Develop essential skills in modern marketing planning.
• Resolve marketing issues with other people in the company.