Institute of Sales & Marketing

Towards best practice

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In-House Training

Do you have more than 7 colleagues requiring the same training? Why not conduct this training In-House?
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If you would like us to schedule any of these courses later in 2011 please contact us and let us know.
Negotiation Masterclass

3. Instructor

Course Leader: Bill Levell

“Negotiations are seen as a contest of wills in which power determines the outcome, each party fights it out until there's a winner and a loser, but this approach produces short-term results and leaves both sides exhausted, resentful and dissatisfied.”

Bill LevellHis hugely successful career includes appointments for marketing and sales in a wide variety of markets at senior Board and management level (UK and overseas.).

Clients regard him as a visionary thinker and a vital catalyst in the development of their strategic plans and practical implementation of sales and negotiation techniques. Highly experienced in all aspects of Strategic Development, Management, and Advanced Negotiation. He has developed his own planning and analysis tools, which are now a standard part of the sales and marketing curriculum's and utilised by blue chip companies' world wide to automate the decision-making process and create effective plans. Bill loves sharing his experiences and is a Senior member of the Chartered Institute of Marketing's Faculty having been a course director for 15 years.

International Experience:

Use of all areas of expertise in Middle East (Saudi Arabia, Abu Dhabi, Bahrain, Dubai, Iran), Western Europe (inc. Scandinavia), Eastern Europe (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Turkey) and CIS (former Soviet Union).

Career Experience:

Managing Director – £150m Multi-product Manufacturing/Trading company
Marketing & Sales Director – Industrial/Speciality chemicals
Product Group Manager – Pharmaceutical/Toiletries – 4 brands
Regional Sales Manager – Pharmaceuticals/Toiletries
Product Marketing Manager – Pharmaceuticals/Toiletries
Sales Representative – Pharmaceuticals/Toiletries

Additional Information:

Whilst the foregoing information is pertinent, his current experience in running and managing businesses for clients, training and advising their people is much more relevant.

His reputation is founded on a combination of very practical experience and visionary thinking outside of current business boundaries and spanning many markets and industries. He has experience in assisting with the development of creative opportunities for businesses and is regarded as an important catalyst in strategic management thinking. He is well known for his design and implementation of process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a range of markets make his contributions invaluable and easily assimilated.

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