Institute of Sales & Marketing
Towards best practice
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In-House Training
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More info Writing Tenders and Business Proposals
1. Introduction to Writing Tenders and Business Proposals
“Any person wishing to improve their chances of winning more business tenders should attend this course”
- Matthias Imrecke, General Manager GAC
Many organisations seek suppliers by requesting tenders or proposals. The challenge for a business is to submit a tender or proposal that emphasises their strengths and added value benefits, and differentiates them from other applicants.
This course will provide participants with practical strategies and tools to ensure that the structure, content and presentation of their tender or proposal will maximise the potential for success.
On successful completion of the course delegates will:
- Provide delegates with an understanding of the aims and objectives of providing offers in written form.
- Identify methods of using a written proposal to advance the sale.
- Understand the different kinds of tenders and proposal.
- Enable a delegate to produce a written proposal that is relevant to the invitation.
- Improve the letter style for documents that sell.
- Understand how to construct a proposal.
- Understand the best methods to follow-up the document.
- Understand the different kinds of tenders and proposal.
- Recognise the importance of investing time to produce a quality document that will provide a selling edge.
- Calculate the chance of tendering success.
- Produce documents that sell the company and its' products.
- Establish procedures and templates that will continue to provide quality documentation.
- Use the document to control the structure of the sale.
- Have a better understanding of the sale profitability.
