17th May 2015
Every brand has to have a good back story to attract and engage the consumer but how well are Dubai brands using this marketing tactic?
21st April 2015
The art of storytelling is losing traction in the increasingly fast paced Dubai life but its sales people could still benefit from this ancient tradition.
5th January 2015
But without good data you could be wasting your budget on a slick campaign focused on the Dubai market, when most of your customers are from Abu Dhabi.
9th November 2014
Even seasoned sales people dislike calling prospects. However, if you have a qualified lead that has expressed an interest, ringing them is a matter of courtesy if nothing else.
20th October 2014
From being completely unheard of 10 years ago, social media has become a major element to any marketing campaign. Yet many companies are still unsure about how to harness its…
8th October 2014
A Project Management Plan is the most important document for any company. Whether it’s for a major or minor project, it will become the source from which everyone in the…
9th September 2014
Despite mobile use in the Middle East expanding rapidly, mobile ad spending is still lagging behind the rest of the world. So for companies in Dubai a fast entry into…
25th August 2014
whether you’re selling expensive jewellery in the Dubai Souk, or ice-cream on Jumeirah Beach, keep your customers at the forefront of your mind.
10th August 2014
What do you do with an employee who is difficult to work with, yet does their job brilliantly?
7th July 2014
How easy do you think it is for your customers to discover your business? If you’re an accountancy firm in Dubai, can people find you when they search online…
26th June 2014
Every entrepreneur knows that building a business from scratch is pretty similar in Dubai, Pretoria, or New York: it’s all about marketing.
19th June 2014
The constant hustle and bustle of a Dubai salesperson’s life can be draining and make constant stress feel normal. However, the rapidly growing Mindfulness Movement offers sales and business people…
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