Content Marketing and Online Reputation

What you Post and Share Online can positively benefit or negatively impact your organization or professional reputation. In this workshop Wayne takes you through the key steps and practical tools on how to protect, manage and improve your Online Reputation. Wayne draws from real life case studies and examples of social media mistakes and offers sound advice on being proactive and using social media to your advantage both professionally and personally.

Key Learning Points:

• The role Content Marketing plays in the B2B & B2C Industry.
• How Content guides customers along the path of purchase.
• How to create and plan a content calendar.
• Content Marketing Tools.
• Measuring the reach of Content.
• Why your personal reputation matters
• Best ways to protect a reputation in a digital world
• The Tools which help
• Defending a reputation attack

Course Content

Overview

• Your Online Reputation is your Currency
• 5 Step Online Reputation Plan
• Owning your search engine results & why
• Online Reputation Tools
• Reputational Attacks and how to manage it
• Building Brand Ambassadors
• What is Content Marketing.
• Why does Content Marketing matter.
• Understanding your Audience and why their content needs change over time.
• Why you need a plan.
• Mapping content to the customer journey.
• Content that Works.
• Why you need Digital Eyeballs looking at your content.
• Content Marketing Tools.
• 5 Tips on how to build relationships with the Media.
• Generate 100 ideas in 30 Mins.

Who should attend?

The program is specifically designed for business owners, aspiring marketing and communication executives and
managers who want to gain more practical experience in creating content to engage with their
audience.

Meet the Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.