LinkedIn Leaders

With over 550 million users globally, 3.7 million in the UAE – LinkedIn has become the premier business professional network.

Knowing how to maximise the impact of your LinkedIn profile is now key – helping you stand out from the crowd on LinkedIn and get the right people looking at your LinkedIn profile.

Wayne has been using LinkedIn since 2009. A decade later he has developed his profile on LinkedIn as a highly effective lead generation tool, developing business connections across the globe. He is a regular content creator on the platform.

Wayne helps business and individuals use LinkedIn more effectively to build their personal brand and grow business opportunities.

Course Content

Overview

• 5 ways to optimize your LinkedIn profile in order to get found
• How to build a powerful profile
• How to grow the right connections on LinkedIn
• Getting found on LinkedIn
• Content creation LinkedIn Users want to see
• Increase your reach with Video Content
• Generating leads on LinkedIn
• Using LinkedIn groups
• Getting the best from LinkedIn – Wayne’s Top Hacks and Tricks
• LinkedIn Tools

Training Method

The course is designed to be highly interactive with extensive use of live online demonstrations.

Facilitator led discussions of key concepts will engage the delegates in open debates that challenge existing marketing traditions.

Case studies and exercises will be used so bringing your laptop along will be highly recommended to make the most out of the training provided.
The programme will be supported with a work book, handouts and post course references.

Meet the Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.