Online Reputation

Your Online Reputation can impact not only your personal but your professional reputation and crucially, as an employer, or employee, your organizations reputation.

What you Post and Share Online can positively benefit or negatively impact your organization or professional reputation. In this workshop Wayne takes you through the key steps and practical tools on how to protect, manage and improve your Online Reputation. Wayne draws from real life case studies and examples of social media mistakes and offers sound advice on being proactive and using social media to your advantage both professionally and personally.

Key Learning Points:

• Why your personal reputation matters
• Best ways to protect a reputation in a digital world
• The Tools which help
• Defending a reputation attack

Course Content

Overview

• Your Online Reputation is your Currency
• 5 Step Online Reputation Plan
• Owning your search engine results & why
• Online Reputation Tools
• Reputational Attacks and how to manage it
• Building Brand Ambassadors

Training Method

By all means, bring your pencil case, and yes, there will be handouts, but there will be a lot more discourse, debate, improvisation, role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Meet the Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.